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The place where we share all our stories, ideas, insights, highlights, announcements, events, tips and tricks. Read on.

Dance
09.21.2017  /  

This is What Presenters Can Learn From Dancing Scientists

From the time of Biblical David to the era of Kevin Bacon, people around the world have been dancing to celebrate, worship, entertain, and tell stories. While “dance” nowadays may be predominately associated with “the Stars” or Channing Tatum’s abs, an original group of scientists is bringing the medium back to its storytelling origins. A […] Continue Reading

Culture / Delivery / Presentations / Tips


abstract pencil writing art
06.13.2017  /  

How (and Why) to Tell Killer Sales Stories

There’s a scene in the British comedy Cemetery Junction that I love because I think it’s a perfect representation of the power of sales stories and storytelling in sales. The scene (set in the 1970s) centers on two door-to-door insurance salesmen, Freddie and Mike, who arrive at a middle-aged couple’s home to sell them a […] Continue Reading

Audience Engagement / Delivery / Marketing / Storytelling / Strategy / Tips


grand slam commencement speech
05.25.2017  /  

Why Will Ferrell’s USC Commencement Speech Was a Grand Slam

Commencement season is upon us. You know what that means. Celebrities, statesmen, and scholars across the world are delivering words of encouragement as graduates cross school stages for diplomas. And we’re watching the videos. There have been lots of great commencement speeches so far this year. However, there was one speech, in particular, that’s become […] Continue Reading

Culture / Presentations / Speech Analysis / Storytelling


storytelling is everywhere
05.19.2017  /  

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

So many of the articles about storytelling in marketing focus on brand storytelling. They often describe the common storytelling techniques that creative teams use to stir up emotion via beautiful advertising videos. Have you ever watched video ads released by Nike, or Google, or Airbnb? I love that stuff. I can’t even help but joyfully tear up […] Continue Reading

Business / Culture / Marketing / Storytelling / Strategy


Engaging the audience in a presentation
03.31.2017  /  

How to Master Audience Engagement When You Present

Don’t panic, but if you want to engage your audience in a presentation, you have about 30 seconds to make it happen. Recent studies show that the first lapse of attention happens about halfway through that first minute. If you haven’t caught their attention yet, there’s a good chance you’ll lose their focus to their […] Continue Reading

Audience Engagement / Delivery / Storytelling / Tips


Slide Design_Illustration of Magnets on side of human head
03.14.2017  /  

4 Tips and 1 Tool That Will Help You Perfect Your Slide Design

A good presentation depends, at least partly, on good slide design. Surprisingly, if you want to make great presentation slides, it helps to understand a little bit about the human attention span. Let’s start with you. Picture yourself arriving at the last presentation you attended.  You were probably one of many people there and could […] Continue Reading

Design / Tips