An interview with Nilofer Merchant: The “Jane Bond of Innovation”
Written by
Nancy Duarte
As businesses try to scale and innovate, sometimes using counter-intuitive moves are the best strategy. When Nilofer and I hike together, she does a great job asking critical questions, and then questioning my answers, forcing me to think through a more bold strategic play.
As authors, we’ve worked hard to support each other. So, I interviewed Nilofer about the concepts in her latest book, “11 Rules for Creating Value in the #SocialEra”.
Nilofer’s book is available as an e-book on Amazon, and also at hbr.org. Her book changes your mindset about what it takes to be successful in business today.
Written by
Nancy Duarte
TOPICS:
Business, Presenting, Strategy
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